Well, golf fans, we can all rest a little easier knowing that Davis Love III has found a new sponsor. The perennial Titleist poster boy has now joined Bridgestone (isn't it interesting that he has also apparently sworn off FootJoy shoes? Check out the adiPures from Adidias...) and, as noted, on the Bridgestone web site, Love III is "excited!" Well, that's fine.
WHAT WAS SAID:
In the short video clip on Bridgestone's site, Love III mentions:
"I'm excited to be with Bridgestone! I'm really excited about the technology. I'm really excited about the equipment...One of the things that really attracted me to Bridgestone was the whole ball fitting thing...I'm excited about a fresh start with the Bridgestone ball!"
WHAT WASN'T SAID:
Unfortunately we didn't have the opportunity to be a "fly on the wall" of Davis' brain. If we had had such a chance, I think we would have heard something a bit like this:
"More than anything, I'm REALLY excited that a sponsor is willing to shovel a truckload of dollars my way at this stage of my career! I haven't won anything in a light year and, I know, I am on my way out. Just trying to survive long enough to skid into the Champion's Tour. Whew! I was really getting nervous there with Titleist. They're all about keeping a stable of the best young golfers, without any loyalty or consideration for someone, like me, who helped put them on the golfing map beyond just golf balls!"
Okay. I don't begrudge Love III having an opportunity to keep an income from a sponsor. It's just fine! What I can't stand is that — among touring professionals — golf is nothing more than money. NOTHING! They change their equipment more often than most of us change our underwear. And, after all, the golf equipment companies are all about getting their pound of flesh out of you and me.
As Davis Love III changes to Bridgestone there's the real chance that many of us might think it's because there is something dramatically wrong with Titleist's ProV1 family of golf balls. After all, Davis wouldn't jump ship if he wasn't getting a better game, right? Truth is, there really isn't that much difference between Titleist and Bridgestone — other than the fact that Bridgestone makes a far better tire for your car!
BALL FITTING MYTHOLOGY
And let's talk about this nonsense of Bridgestone's ball fitting prowess. Have you visited the Bridgestone site and gone through the ball fitting process they offer? Just in case you haven't, here's the content from a chat session about ball fitting that I just completed (the spelling and exchange is exactly as it occurred online):
Interesting, don't you think? Did you follow all of that? The key here is simple. After the usual housekeeping items regarding ball flight, distance and spin — the selfsame items used in every ball fitting exchange, regardless of the manufacturer — the HUGE question is: "So what are you playing now?" In short, the whole gig is "we want to know what you are playing now and we will simply tell you to pick up the Bridgestone counterpart." PERIOD!
You should note, as well, that the jump from "I see where you're coming from..." to "Is there anything else I can help with Doug?..." to the session shutting down from Bridgestone's end was a matter of seconds! Jeff, probably sensing that he had hooked into someone who was onto him and his company, ran for his life!
But, I am REALLY excited about Davis Love III being REALLY excited!
HELAS!

